James Admiraal

Starting with H&L in 2017 I'm one of the newer faces within the business. However having used H&L while working in the hospitality industry for over 10 years, I have had the opportunity to be involved in many different areas of front of house and venue management. This has given me a vast knowledge of a variety of venues and their intricacies. This understanding means that I can relate to industry managers daily tasks and their daily struggles. Knowing how beneficial a fully integrated POS system can be to any hospitality business, large or small, inspires me to work with other industry profesionals to maximise efficiencies and increase their profits. The years working with the H&L system from a user perspective helps me understand how to make the most of such a comprehensive system. My love for the hospitality industry is stronger than ever and I am still known to take a rockstar shift from time to time, getting back behind the bar to shake a cocktail. I thoroughly enjoy working with the H&L team as the Business Development and Account Manager for NSW.

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