James Admiraal

Business Development and Account Manager for N.S.W.

I have worked in the hospitality industry for over 10 years, and through this time I’ve had the opportunity to be involved in many different areas of front of house work, giving me a vast knowledge of a variety of venues and their intricacies. This understanding means that I can not only relate to industry managers and daily tasks, but have been in their shoes. I know how beneficial a fully integrated POS system can be because I have worked with one for many years, and understand how to make the most of such a comprehensive system.

My experience with H&L on a user level ensures that I can help you make the right decisions when it comes to a fully integrated POS solution. My love for the hospitality industry is stronger than ever and I am still known to take a rockstar shift from time to time, getting back behind the bar to shake a cocktail. I’m very excited to join the H&L team as the Business Development and Account Manager for N.S.W.