Point Of Sale Company With A New Point Of Interest

H&L Australia, the leading hospitality POS system specialist, has announced a lucrative new acquisition of the successful South Australian software innovator Bluefrog POS.

Adding Bluefrog POS to their abundant product family will allow H&L Australia, who pride themselves on customer service and innovation, to expand their diverse product range, reaching broader market opportunities particularly across the ever growing small to medium restaurant, cafe, and bar market.

Bluefrog POS has maintained a solid customer base of high profile restaurants in South Australia, including the well known Argo, Chianti, George’s, and Andre’s Cucina to name but a few. H&L is committed to maintaining not only Bluefrog’s 98% retention rate of clientele, but also their vision for the brand.

The partnership will create dozens of new jobs to support the growth envisaged, particularly across their nationwide accounts and business development teams. H&L Australia have also increased their HelpDesk support within their Adelaide based call centre to accommodate for the new growth in customers.

Burt Admiraal, CEO of H&L Australia, said, “this exciting association is not just a contract, it’s a new relationship. We have the infrastructure to support such a great product and with a long term investment we are fully committed to maintaining the direction that Bluefrog has envisaged over the last 11 years.”

Stef Princi, the owner and developer of Bluefrog POS, said, “choosing the right company to provide Bluefrog the opportunity to grow and reach its full potential was imperative and H&L was the perfect choice.”

“With over 30 years in the hospitality industry, H&L understands the importance of customers and providing a quality service.”

Burt Admiraal, the CEO of H&L Australia, is excited about the association and stated that “it’s not just a contract, it’s a new relationship. We have the infrastructure to support such a great product, and with a long term investment we are fully committed to maintaining the direction that Bluefrog has envisaged over the last 11 years”.

Stef Princi will be working closely with H&L in the coming months to seamlessly incorporate and transition the product into H&L’s suite. “It will be ‘business as normal’, but also ‘business as better’!” said Admiraal.

To learn more about H&L’s expansion plans or hospitality point of sale system, please visit www.hlaustralia.com.au

About H&L

H&L has been a leading Point of Sales solutions company for 30 years, specialising in the hospitality industries, operating at around 2,500 sites across Australia. H&L’s core products include Zen Global, BooKBooK, Sysnet, and H&L Workforce Management.

About BlueFrog

Bluefrog POS is a market leading Point of Sale software package that boasts speed, ease of use, reliability, and an extensive range of powerful features.

For further information please contact

Burt Admiraal, CEO, H&L Australia
m: 0418 550 005 e: 
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