Reservation Perfection

How does your venue manage reservations? Are reservation stuff-ups causing your precious customers to leave your venue disgruntled and vowing never to return?

Customers are increasingly wanting to make reservations online, but studies suggest that many people still like the personal touch of telephone reservations. It’s the younger consumers who prefer to make reservations online … and it is also younger consumers who are eating out more frequently. How is your venue making it easy for customers?

Do you have a website? If not, how are younger consumers making online reservations? What experience do your customers have when they make telephone reservations? Does your phone line get directed to an automated answering service? Are you missing opportunities to wow your customers with your amazing service, ambience and menu choices?

Younger consumers consider making reservations online to be far more convenient than telephone ressies. The key to enhancing the capability of your venue lies in clever technologies that make the booking process as straightforward as possible. H&L’s advanced booking and table management system, BooKBooK, is amazing. You can coordinate all your bookings with BooKBooK which puts you in total control of your venue using intuitive table reservation technology.

Here are just a handful of the ingenious features H&L’s BooKBooK has to offer your venue:


BooKBooK integrates with your H&L POS or stands alone to streamline online reservations. You manage telephone and walk-in-traffic reservations in an easy-to-use interface. You will know your venue’s live availability from open to close and from any part of the venue. Collect bookings 24/7 with the online widget. When integrated your venue can receive online bookings throughout service. If your venue is at capacity, the OnQueue feature allows customers to place themselves in a virtual queue


BooKBooK’s pre-order function allows customers to pre-order and pay for their meals while making their booking online. Online ordering has been shown to increase overall customer spend. You can also easily manage customer deposits, allowing deposits to be effortlessly added, held or refunded to a table.


Email and SMS communication with your customers can confirm, cancel, and thank customers for dining with you.


Save time without messy diaries. BooKBooK seamlessly manages tables with a colour coded system to let you know which table is at what stage of their dining experience. The system will automatically allocate tables based on pre-existing settings that the venue chooses. Have a special event coming up? You can also easily alter your venue’s floorplan for special events like Valentine’s Day or Mother’s Day.


Each customer is given a rating, depending on frequency, punctuality, and average spend. You can even place permanent notes on each customer record. This clever system remembers customer details and matches is up with previous bookings specific requests can be placed under each booking and will pop up when the customer arrives


Your venue can create a widget specifically for events where customers can purchase tickets through your online widget.

As experts in the hospitality industry, H&L has the solution that is right for your hospitality business. Call us today to find out how BooKBooK can dramatically improve your venue’s success.